Interview with Olivia Choi, founder of PINKWONDER

By Ninon L'HOSTIS


Like many success stories, PINKWONDER stems from a personal experience, that of founder Olivia Choi. Struggling with numerous skin problems during her adolescence, she decided to embark on entrepreneurship, a way to share her experience with as many people as possible. Rooted in the philosophy of naturalism, PINKWONDER opts for a gentle approach aligned with the rhythms of our diverse lives. It's an opportunity to meet Olivia Choi for an interview.

Natural Ingredients

"We don't want skincare to be limited to just one product, we want to offer you a good routine that helps you feel healthier through your skin," explains Olivia Choi before the interview. Created in Seoul in 2012, PINKWONDER took root in a saturated beauty landscape where new products constantly emerge. At the time, the Korean brand stood out because it used natural ingredients, particularly jojoba oil, its flagship ingredient.

"Jojoba oil has a structure similar to the skin's natural sebum, which helps gently restore its balance," explains the founder. For sourcing, PINKWONDER procures from partner Mediterranean farms with whom it signs agreements to limit production. As you can see, overconsumption is not an issue here. Raw materials, such as neroli and Tamanu oil, retain their rarity and, above all, their purity, far from the aggressive chemical processes usually employed. PINKWONDER maintains unwavering transparency, the key to its international success.

©PINKWONDER

Naturalism as a Philosophy

More than just a brand, PINKWONDER is part of the naturalism movement, which encourages mindfulness and contemplation. "For me, naturalism means something that can accompany you naturally over time," explains Olivia Choi. Temporality is therefore of utmost importance at PINKWONDER. Products must be long-lasting and maintain their effectiveness. "I believe a truly good product is one that you use naturally, again and again. It should be pleasant to use, without constraint, and allow the skin to return to its natural state," she adds.

Sold in iconic stores like Le Bon Marché in Paris, PINKWONDER has also found its place with us, on The Care website. Passionate about French beauty, Olivia Choi is inspired by its authenticity and its "refined sense of restraint." "I hope PINKWONDER will become a discreet companion in your daily life, gently inviting you to pause and reconnect with yourself," shares the founder with her French community. When asked about the brand's future, Olivia Choi remains grounded and true to the values that have made her famous: "By staying true to our calm and honest philosophy, we want to continue creating products that people can trust and use for a long time."

©PINKWONDER

Olivia Choi's Beauty Routine

Olivia Choi's beauty routine varies according to her needs. As a mother and business leader, she skillfully juggles plane trips, office meetings, and family life. An equilibrium she has found over time, not without a certain social pressure. "I believe balance doesn't start with perfection, but with acceptance and clarity. I first focus on taking care of myself, because that's where true beauty and well-being begin," she explains.

Thanks to her immense online presence and a loyal community, Olivia now offers advice on social media to help those who share her concerns. Despite the regular changes she makes to her routine, some products maintain their prime spots in her skincare cabinet. "However, there are products that never leave my routine: Nourishing Jojoba Face Oil, Jojoba Butter Lip Balm, and Neroli Radiance Mist. Even when my skin is troubled, I always return to these essential products," reveals the founder. Always in tune with herself, Olivia Choi maintains a routine adapted to her busy lifestyle. Her secret? "Tea instead of hot coffee, rest and sleep instead of an exhausting day. I am increasingly convinced that beauty begins when you truly take care of yourself." A beautiful way to show that beauty is not about materialism but a way of life.


©PINKWONDER

Nourishing Jojoba Face Oil

Jojoba Butter Lip Balm

Neroli Radiance Mist

©PINKWONDER