About
More than a shop, THE CARE is a vision of beauty and the art of living.
We select niche brands and skincare with innovative, effective and sensorial actives - designed to enhance the skin and awaken the senses.
Through this demanding and conscious approach, every gesture becomes a ritual, and beauty returns to its essence: a true balance between efficacy, pleasure and desirability.
Behind THE CARE, there is Yume: a beauty and well-being enthusiast, driven by the desire to give meaning to the actions we do for ourselves every day.
After years spent exploring skincare rituals around the world, deciphering formulas and discovering confidential brands, Yume wanted to create a place that reflected her: demanding, sensory, and human.
With THE CARE, she imagines a concept store where you don't simply choose products, but where each treatment tells a story, reveals an intention, and is part of a more conscious art of living.
A selection in her image: sharp, respectful and desirable, for those who see beauty as a meeting between efficiency, pleasure and emotion.
Find his interview on Mixte Magazine here .
Yume, the founder
At THE CARE, beauty is an art of living.
We believe in transparent beauty, which tells you everything so you can choose consciously.
In high-performance beauty, combining science, efficacy and respect.
In desirable beauty, where textures, scents and emotions matter as much as results.
And in respectful beauty, for the skin and the planet.
Skincare chosen to be beautiful,
fair and inspiring.
Clean. Efficient. Desirable.
